Travelers transform for the future
A story of how the pioneers of Scandinavian aviation are adapting to the requirements that the next generation of digital marketing transformation demands.
For over 70 years SAS have been constantly innovating within the way of operating a network airline that connects Scandinavia to the world. Today’s competitive environment, everchanging consumer landscape and shift in the long term view of what sustainable aviation actually means has required a paradigm shift in how to think, plan and most importantly bring to life agile and efficient future focused marketing that makes a real difference.
This keynote will give you a peak into the engine room of marketing transformation by, and for Travelers